Your website is what communicates your brand to your customers, from taking your own idea and sharing it with the world. An outstanding website that generates high quality leads and customer acquisition is paramount when selling a brand, product, or service.
For e-commerce businesses, I work with multiple different platforms including Shopify, Woo Commerce and Big Commerce, to create a user friendly, low maintenance site for owners to be confident in editing or adding content. These platforms create a fast solution to building an appealing website with necessary applications and plug-ins in order to generate sales and increase customers.
However, they come with their limitations, including the level of customisation you can create as they can only offer general layout templates as well as animated user experiences.
For portfolio websites and businesses that sell services or software, they require a more custom user experience to flow through the whole website. This is achieved by using a block coding platform called WebFlow that allows unlimited customisations while keeping the website user-friendly for the client. Integrating e-commerce is still possible on these platforms, however, they might not have the benefits that dedicated e-commerce platforms have such as specific plug-ins that help conversions.
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